Field Trip Marketing
Field Trip Marketing: The Podcast is a marketing podcast for small business owners and entrepreneurs who want to think differently about how they market their business.
Hosted by Kirsten Jordan, marketing coach and consultant based in Toronto, each season explores one idea like a field trip. Different angles, real conversations, and one big question running through it all: what does this mean for how you build your business and show up in your marketing?
This podcast is for you if you are just starting out, building your first team, or a few years in and your marketing still does not quite feel like you. No formulas. No borrowed playbooks. Just honest observations from the real world, made useful for your business.
Topics covered include marketing strategy, content marketing, joyful marketing, brand building, small business growth, entrepreneurship, and the business of showing up as yourself.
Field Trip Marketing
Latest Episodes
Leading From Joy with Lindsay White
There is a version of showing up in business that looks confident on the outside but feels hollow on the inside. Lindsay White knows exactly what that looks like. And she knows what it costs.In this episode Kirsten talks to leadership co...
Sowing Good with Matt Miles of Blue Seed
Matt Miles bakes bread. And then uses the proceeds to bake more bread for people who need it. That is it. That is the whole model.In this episode Kirsten talks to Matt about Blue Seed, his Toronto micro-bakery and social enterprise, and ...
What Is Joy, Really? A Conversation with Fernanda Villanueva
Most of us think we know what joy is. But do we?In this episode Kirsten talks to therapist Fernanda Villanueva about what joy actually is, how it is different from happiness, what gets in the way of it for most people, and whether it is ...
Just Go for It with Erin Binns
Erin Binns has been walking with Kirsten most mornings after school drop off. And for a while she was quietly building something on the side. Something colourful. Something joyful. Something she had been putting off for years.In this epi...
You Have a Better Story Than You Think with Rebecca Stanisic
Most small business owners are sitting on the best story they have and not telling it. Not because they do not have one. Because they have talked themselves out of believing it is interesting enough.In this episode Kirsten talks to Rebec...