Field Trip Marketing
Field Trip Marketing: The Podcast is a marketing podcast for small business owners and entrepreneurs who want to think differently about how they market their business.
Hosted by Kirsten Jordan, marketing coach and consultant based in Toronto, each season explores one idea like a field trip. Different angles, real conversations, and one big question running through it all: what does this mean for how you build your business and show up in your marketing?
This podcast is for you if you are just starting out, building your first team, or a few years in and your marketing still does not quite feel like you. No formulas. No borrowed playbooks. Just honest observations from the real world, made useful for your business.
Topics covered include marketing strategy, content marketing, joyful marketing, brand building, small business growth, entrepreneurship, and the business of showing up as yourself.
Episodes
8 episodes
Just Go for It with Erin Binns
Erin Binns has been walking with Kirsten most mornings after school drop off. And for a while she was quietly building something on the side. Something colourful. Something joyful. Something she had been putting off for years.In this epi...
You Have a Better Story Than You Think with Rebecca Stanisic
Most small business owners are sitting on the best story they have and not telling it. Not because they do not have one. Because they have talked themselves out of believing it is interesting enough.In this episode Kirsten talks to Rebec...
The Power of Being a Beginner with Nancy Macdonald
Nancy Macdonald has spent over twenty years watching people walk into her studio terrified they will get it wrong. And she has spent just as long watching something shift in them when they finally let go of that.In this episode Kirsten t...
What Happens When You Get Curious with Tiffany Pratt
Tiffany Pratt has built a career out of one simple belief: that curiosity is the most powerful creative tool you have. And that most of us stopped giving ourselves permission to use it a long time ago.In this episode Kirsten talks to Tif...
The Joy Points Exercise: Let Me Walk You Through It
Most marketing starts with what your customer is struggling with. What they fear. What keeps them up at night.But what if you started with what genuinely delights them instead?In this episode Kirsten walks you through the Joy Poin...
When Did We Stop Doing Things Just for the Joy of It?
We say we don't have time for the things we love. And then we scroll for hours.That is not a time problem. It is a permission problem.In Episode 3 of Field Trip Marketing: The Podcast, Kirsten shares what 26 women revealed about j...
What People are Really Craving Right Now
Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.People are craving the tangi...
Welcome to the Joy Field Trip
Discover how marketing can be as joyful and curious as a childhood field trip with Kirsten, founder of Field Trip Marketing. In this episode, she shares her journey from exploring Istanbul to building a community-driven marketing practice roote...