Field Trip Marketing
Field Trip Marketing: The Podcast is a marketing podcast for small business owners and entrepreneurs who want to think differently about how they market their business.
Hosted by Kirsten Jordan, marketing coach and consultant based in Toronto, each season explores one idea like a field trip. Different angles, real conversations, and one big question running through it all: what does this mean for how you build your business and show up in your marketing?
This podcast is for you if you are just starting out, building your first team, or a few years in and your marketing still does not quite feel like you. No formulas. No borrowed playbooks. Just honest observations from the real world, made useful for your business.
Topics covered include marketing strategy, content marketing, joyful marketing, brand building, small business growth, entrepreneurship, and the business of showing up as yourself.
Field Trip Marketing
What People are Really Craving Right Now
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Last week a friend told Kirsten about an inn that started a monthly snail mail club. Another friend sent her a post about a bookstore crawl in Toronto. Two completely different things that landed the same way.
People are craving the tangible. The analog. The offline. And if you are a small business owner trying to reach them, that craving is telling you something important about what your marketing should feel like.
In this episode Kirsten Jordan takes you on a field trip into a shift she has been noticing, looks at five patterns showing up on social media right now, and asks one question that might change how you think about what your marketing is actually saying to people.
This is the Field Trip Marketing way. Go out, notice something, ask what it means. And bring it back.
Let's connect:
Instagram: @FieldTripMarketing.ca
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